Grab expands to payments, groceries, food delivery with 'superapp'

Grab, like competitor Go-Jek, is now trying to expand services within it's core ride-sharing application. Aiming to build an 'everyday Superapp', they now offer varying content and services depending on the user's location. It's a move that is becoming increasingly common, particularly in emerging markets, where a single app is used for everything from payments to food delivery to even massage booking. Alipay, WeChat, Grab, Go-Jek, PayTM and more are all fighting to be the gatekeepers for users in a global battle for marketshare. 


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