Snapchat Users Buy Half of All Movie Tickets in the U.S.

variety.com

Idea: Snap starts selling movies on Snapchat:

Hollywood loves Snapchat, for a reason: Users of the service account for 50 percent of all movie ticket sales in the U.S. What’s more, movies that are being advertised on Snapchat see a raise in awareness of as much as a 39%, according to data Snapchat’s corporate parent Snap Inc. shared with Variety this week.
Snapchat users make up 36% of all moviegoers and 50% of all movie ticket sales in the U.S., according to that data, which was collected by the National Research Group (NRG) on behalf of Snap Inc. The difference between the two numbers comes from the fact that Snapchat simply go to theaters more often than non-users, thus snapping up more tickets than the general movie-going population.

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