Lyft: What’s in a name?

eng.lyft.com

At Lyft, we’re rebranding our Data Analyst function as Data Scientist, and our Data Scientist function as Research Scientist.

As the industry evolves, there is still plenty of debate of what exactly it means to be a data scientist. At the end of the day, what actually matters is consensus: names mean what we all agree that they mean. In this post, Lyft describes why they're changing their titles, and it's all around perceptions and the hiring process:

We expect this change to result in higher-precision (thus more efficient) hiring funnels for both groups.

This seems reasonable to me. Even if two jobs are identical in responsibilities, the difference in titles has come to signify something important (salary bands!).

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