"This is not the air hockey table that you bought and now sits in the basement."


In Lucia Moses' post on the rising tide of publishers thinking about and working on content for smart speakers, this stat sticks out:

Smart speakers are gaining adoption faster than any technology since the mobile phone, with the number of smart-speaker users in the U.S. expected to will rise at a compound annual growth rate of 47.9 percent between 2016 and 2020, eMarketer says. Eighteen percent of Americans own a smart speaker, and 51 percent have been using them more often over time, according to a report by NPR and Edison Research.

That is fast, massive adoption. VR this is not.


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