Apple’s Tim Cook on Donald Trump, the HomePod, and the Legacy of Steve Jobs

www.bloomberg.com

Continuing on the topic of tech tycoons, Megan Murphy recently sat down with Tim Cook:

You’ve talked a lot about augmented reality at the heart of the company’s future. How do you see AR moving forward?
I think it is profound. I am so excited about it, I just want to yell out and scream. The first step in making it a mainstream kind of experience is to put it in the operating system. We’re building it into iOS 11, opening it to ­developers—and unleashing the creativity of millions of people. Even we can’t predict what’s going to come out.

The interview is full with these seemingly randomly exuberant remarks. Meanwhile, on the topic of corporate taxes:

On the future stuff, I’d come up with a really simple system. I would go for zero deductions. I wouldn’t allow any. I think when you begin to open the door to things that people want, it doesn’t close. It just keeps opening and opening and opening. I would be draconian and say “none.” The rate gets as low as it can go. I don’t know what that would be. Maybe it can get to this 15 percent people are talking about. Maybe not. Maybe it’s 20.
I would still charge a tax on international earnings. I am a party of one on this topic. The issue is not that there’s a tax on international earnings. The issue is the existing tax has been crazy. No one would bring it back at a 40 percent—I mean, 35 percent federal and then state taxes. That’s the problem.

Sounds rational to me. 

On the topic of dealing with Trump:

At the end of the day, I’m not a person who’s going to walk away and say, “If you don’t do what I want, I leave.” I’m not on a council, so I don’t have those kind of decisions. But I care deeply about America. I want America to do well. America’s more important than bloody politics from my point of view.
Let me give you an example of this. Veterans Affairs has struggled in providing health care to veterans. We have an expertise in some of the things at the base level that they’re struggling with. So we’re going to work with them. I could give a crap about the politics of it. I want to help veterans. My dad’s a veteran. My brother served. We have so many military folks in Apple. These folks deserve great health care. So we’re going to keep helping.

That's one "bloody" and one "give a crap" -- sort of refreshing, in a way.

Read more...
Linkedin Revue

Want to receive more content like this in your inbox?