Apple’s Clips App

Lauren Goode on Apple's forthcoming not-quite-social app, Clips:

Live Titles are one of the most interesting features of the Clips app, because I don’t know of any other social video apps that have this. It’s a way of adding text over still photos and videos using your voice. This means you don’t have to type in the text overlay; you can tap the Live Title option, choose a style, and then record your voice while the app translates that to text. It will do this in 36 different languages, too. The result is a kind of rolling captioning over your Clips videos.

The obvious joke to make is about Apple's other forays into social apps, like Ping. But this isn't really a social app. There is no built-in network (unless you consider your iMessage contacts a network -- which maybe you should!). It's an app to make content to share on other social networks. 

So I guess there's no real downside to trying this. If it works, it's another fun reason to buy an iPhone. And yes, maybe it helps Apple experiment in AR a bit -- the Live Tiles thing does sound cool. If it fails, no biggie. 

Still sort of weird to see Apple doing this. 


Want to receive more content like this in your inbox?