The Startup Founder's Guide to Analytics

This post is about how to create the analytics competency at your organization. It’s not about what metrics to track (there are plenty of good posts about that), it’s about how to actually get your business to produce them. As it turns out, the implementation question — How do I build a business that produces actionable data?—is much harder to answer.

This is my most recent blog post, written based on our experience working with over a dozen VC-backed startups. If you work in analytics at a startup, this post was written for you.

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