A Guide To TikTok For Publishers

pressgazette.co.uk

Nice video interview with Washington Post TikTok on what to do with the platform as a publisher.

TikTok is a way to reach Gen Z (see below on employment) for publishers. The drawback is that, to be successful, you have to invest time and resources into the platform that has no monetization options for now and does not really drive traffic to your own platform. But if TikTok carries on at its current rate of growth – and emerges as a social media mainstay like Facebook – it could soon be a must-be-on platform.

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