How to not mess it up with bigger clients

When it comes to successfully servicing big brands, you want to do the best job possible to ensure they never go elsewhere. 

There's two trains of thought here. Some designers I know take on anything, and they'll figure out how to do it. Others only take on work they know they can do. Which is right? I doubt it's that binary. One thing I try and do with every new project is tweak things slightly, usually in the process. 


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