Why Do I Have to Call This App ‘Julie’?

www.nytimes.com

Joanne McNeil's recent piece for the New York Times on assistant apps named for throwback secretary figures points out a similar issue in tech culture that Susan's piece above does—casual sexism is being reinforced with each new generation of applications and tools. It seems like a simple pitfall to avoid, and yet so many companies don't just fall but run and cannonball into it. 

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