UX Is All About Sales


Some real cases of better design increasing sales:

  • Every $1 invested in UX results in a return between $2 and $100.
  • A major eCommerce company increased sales by $300 million after changing their button text from “Register” to “Continue”
  • Airbnb attributes UX for taking them from being a near-failure to being valued at $10 million.
  • ESPN’s revenue increased by 35% after a homepage redesign.
  • Slow-loading websites cost retailers an estimated $2 billion in lost sales each year.
  • Amazon discovered that a 100ms decrease in page loading speed could cost them 1% in sales.
  • Walmart Canada increased its on-site revenue by 13% after tailoring the customer experience.

It's crazy to think that there are still companies not embracing design in the development of their products or services. It is a force for good!


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