Radically New Rules of Today's Greatest Companies


New book on my reading list: Firms of Endearment. Over a 10-year horizon, these firms of endearment outperformed the Good to Great companies three times! The authors identified these firms by asking people which companies they like most: Amazon, BMW, Google, Harley Davidson, IKEA, UPS and others. All of them companies with a strong focus on purpose, employee and customer experience.

Only then did the authors analyze stock performance (the opposite methodology of the “Good to Great” which starts with stock performance). In surfacing common threads across management approaches, the authors observed that firms of endearment

actively align the interests of all stakeholder groups, not just balance them . . . and can do seemingly contradictory things such as pay high wages, charge low prices, and get higher profitability.


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