Slow sites have a negative impact on revenue: Why publishers opt for faster, leaner websites

whatsnewinpublishing.com

Having solid site performance is increasingly important for bringing organic traffic to your site and having healthy conversion rates. Big publishers have found that they lose 10% of their traffic for every extra second it takes for the site to load.

It doesn't matter if publishers are generating revenue from ads, memberships or subscriptions - site performance can have a big impact on revenue!

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