5 Marketing Tips to Help Your Business Cross the Chasm


First introduced by Geoffrey Moore in his book, Crossing the Chasm, the chasm is the perilous gap between your early adopters and the mainstream market. The book was published in 1991 and it remains, to this day, a must-have read for product marketers.

Let’s say you’ve taken Moore’s advice and acted accordingly: you’re selling a complete solution, found a narrow, beachhead market to start with, and have a good plan to break into the mainstream.

What do you do next?

This is a field manual for what to do next.


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