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I Got Bugs

by M.G. Siegler

 

Fast Food Embraces Meatless Burgers, but There Aren’t Enough to Go Around

www.wsj.com

Jacob Bunge and Heather Haddon:

Some restaurant executives aren’t convinced meatless burgers are worth the higher costs. Rob Lynch, president of Arby’s Restaurant Group Inc., said his brand competes with rivals by offering meat, not alternatives.
“People aren’t willing to pay more for something that tastes worse,” Mr. Lynch said in an interview.

“PC guys are not going to just figure this out. They’re not going to just walk in.” Keep in mind that I’m slightly biased here, but I really do love Impossible Burgers (and Beyond Meat ones, for that matter). So much so that I seek them out. 

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