Can Interviewing People Make You a Better Conversationalist?

There is still an urban legend floating around that companies like Apple don't do User Research. Last week someone again mentioned it, and really pissed me off. They don't rely on 'typical' market studies, but if you search for job descriptions you will find multiple user experience designers. Zalando UX designer Cristian Kasper speaks up and shares some of his learnings while talking to customers in this blog.