Apple Inc. has hired Timothy D. Twerdahl, the former head of Amazon.com Inc.’s Fire TV unit, as a vice president in charge of Apple TV product marketing and shifted the executive who previously held the job to a spot negotiating media content deals.
Does this finally mean Apple is going to take the device more seriously? Each year there seem to be indications in that direction, but then the device falls back into neglect. Presumably this is because they simply have not been able to strike the content deals they want. But at this point, it just doesn't seem like that's going to happen.
This isn't the music industry pre-iTunes, this is an industry that is changing fast. Netflix and Amazon are at least as important going forward as the traditional TV guys. And Apple seems to at least somewhat recognize this with their new "TV" unified interface on the Apple TV (as well as iOS devices).
Of course, that area doesn't include Netflix content. And in general, it seems to be a hodgepodge of content with an overbearing interface. It's pretty bad. Not quite iTunes-bad. But bad.Read more...