Lessons Learned Scaling Airbnb 100X – Jonathan Golden – Medium

medium.com

Wait too long to automate, though, and problems grow so enormous they’re harder to fix. And if you don’t have your basic processes well in hand when you take the next big plunge — a next-generation product, for example — the complexity could be defeating. In the early days of a marketplace, there’s always a struggle between growth plans and mundane maintenance. Keep an eye on your edge cases so you’ll know when it’s time to pull resources away from expansion to clean things up closer to home.
An existing feature, which we finally decided to pay attention to, generated more growth than any other feature to date! Building something isn’t always enough — you need to understand the emotional and operational needs of your users to get the most out of a feature. Indeed, sometimes the heaviest lifting in product development is telling a story for your users, showing them a better path forward.

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