UX Requires a Puzzle Mindset

thehipperelement.com

Treat UX like a puzzle. Solve it every time. That's the message from Joel Marsh. If we're not solving something, what are we trying to accomplish? I find that the boundaries between design and business blur when we talk about designing for user needs. For UX to work in real life, everyone needs to be working together. This is more prolific in startups than in established players in my view, where change is difficult. 

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