Quick lesson: Shoes for tomorrow... Tomorrow's shoes... Toms shoes. TOMS
Everybody thinks there's some dude named Tom behind all this. There isn't. It's just a brand name, derived from an abbreviation for Tomorrow's shoes. TOMS.
I remember working on the original versions of TOMS shoes; good people, good cause.
In this article, Blake Mycoskie, the founder of TOMS, talks to Inc.'s Scott Gerber about starting a mission-based business, the challenges of manufacturing globally, and how he learned—the hard way—that shoes are best sold in boxes, not bags.Read more...