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TikTok is Ad Age Marketer of the Year, and Amazon is now world’s largest advertiser

adage.com

Ad Age reveals the world’s top 100 advertisers. This year, the list is topped by a new leader: Amazon, whose advertising and promotion spending soared 34% to $11 billion in 2019 as net sales surged 20% to $281 billion.

Amazon leapfrogged Procter & Gamble, which has previously topped the list every single year since 1987, bar 2017 when it was outspent by Samsung. Altogether, ad spending for the world’s 100 biggest advertisers edged up 0.9% to a record $300 billion in 2019—before marketers slammed the brakes on spending in early 2020 amid the global pandemic.

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