The Creator Economy Needs a Middle Class

hbr.org

Some of the most popular creators on Youtube and Tik-Tok like Charli D’Amelio and David Dobrik bring in millions of dollars annually while countless more creators struggle to barely get noticed.

David Dobrik’s monthly AdSense checks from the platform were $275,000 for an average of 60 million views. 
Charli D’Amelio — who recently became the first TikTok creator to surpass 100 million followers — is estimated to be worth $4 million at age 16. 😱

Many struggle to bring in these numbers their entire lives. This post by Li Jin sparks a wonderful idea involving a middle class for creator platforms.

Read the rest of her story here.

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