Netflix hides their viewing numbers, but Nielsen uses audio recognition software for a clue

www.loopinsight.com

This is excellent insight on a New York Times piece that reveals that Nielsen are planning to unveil Netflix viewing figures based on their sample data from Nielsen households, where their set-top boxes have been recording audio and sampling it against cloud-data to recognise certain kinds of programming.

The reminder is that we all have a Nielsen box in our homes now: it's just not from Nielsen, it's from Amazon, and would we mind it doing some audio recognition for a couple of bucks a month off Prime?

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