The Real History of Shinola, America's Most Authentic Fake Brand

www.inc.com

A mogul from Texas is using the country's least aspirational city as the backdrop for his next global lifestyle company--a $225 million experiment in manufactured authenticity.

"In Shinola, Kartsotis has managed to engineer a brand that feels authentic despite being largely contrived. How he's done that is a study in new-age marketing: a new brand that pretends to be an old brand, built on the promise that it's made in scrappy Detroit by a near-billionaire from a suburb of Dallas." - Stacy Perman | Inc

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