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The Facebook Decay

by M.G. Siegler


Apple’s New Mac Pro Will Hit In 2019

Matthew Panzarino:

After an initial recap in what they’d done over the past year, including MacBooks and the iMac Pro, I was given the day’s first piece of news: the long-awaited Mac Pro update will not arrive before 2019.
When we got the news that it wouldn’t arrive in 2017, there was some implicit messaging that 2018 was not guaranteed either (we were told ‘not this year’, but not ‘definitely next year). This time around, Bogar is succinct: the promised Mac Pro will be a 2019 product.
“We want to be transparent and communicate openly with our pro community so we want them to know that the Mac Pro is a 2019 product. It’s not something for this year.” In addition to transparency for pro customers on an individual basis, there’s also a larger fiscal reasoning behind it.
“We know that there’s a lot of customers today that are making purchase decisions on the iMac Pro and whether or not they should wait for the Mac Pro,” says Bogar.

On one hand, I'm glad Apple isn't rushing this. They already fucked up the Mac Pro once. They need to get this right. On the other, it's still so weird to me that they pre-announced the thing so far in advance -- because it was always pretty clear it wasn't going to come for a long time.

Yeah, they probably had to say something to placate those Pro users who were up-in-arms. But you can subtly do that. Like how Apple used to do back in the day with email responses -- sometimes from Steve Jobs himself! -- that would end up in the press. You don't have to make a big show of it to whet appetites which weren't going to be satiated for two-plus years... And there's definitely a trend here...

Anyway, I'm glad they created an entire team devoted to these products now. Yes, they should have done this a while ago. Better late than...


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