Price isn't the only factor driving many consumer purchasing decisions, and telecom services are no different.
We know that quality and coverage are important factors as well. People are willing to pay more for faster speeds, greater reliability, and a host of other factors [see “Competition brings out the best”].
That isn’t to say price isn’t important. All else being equal, who doesn’t want to save money?
The thing is, all else is rarely equal.Read more...