Are U.S. Malls Dead? Not If Gen Z Keeps Shopping the Way They Do

www.bloomberg.com

It turns out malls may not be dead after all. Apparently the next generation of U.S. buyers isn’t shopping like their parents, they are shopping like their grandparents. In a survey conducted of 13-19 year olds, over 75% said they prefer shopping for apparel in physical stores, with that number over 80% for personal care products. The notion that digitally native, younger shoppers would shun physical experiences seems not to be the case. The trick seems to be combining the physical experience with the digital experience. Or better still, do away with the difference entirely - the experience is the experience, and will meld physical, digital and maybe at some point, metaphysical...

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