SEO Is Back. Thank God.

For better or worse, SEO forced publishers to focus on providing their readers with relevant information. Social optimization for platforms like Facebook forced publishers to make their content evocative, incendiary, and interactive. Social content wasn’t about transmitting information as much as it was about helping people perform their identities online. It put a premium on heavy-handedness and polarization. It didn’t just need to say something, it needed to help the sharer say something too.


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