The [Adjective] [Number] Things You Need to Know About Clickbait

If you take one piece of advice from Nelson’s counsel, it’s to stop publishing clickbait. You’ll think it’s a magic carpet until the rug is pulled out from under you. Instead, create customer maps to deeply understand their real-world journeys. The segments of that journey are defined by different challenges, which are are pain points that you can and should address with your content strategy.


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