Slacktivism is having a powerful real-world impact

qz.com

As large social movements from the Arab Spring to #BlackLivesMatter have shown, 21st-century activism is intimately tied to the internet. But does the activity carried out on social networks actually make a difference? 


A recent study published in the research journal, PLOS ONE found that online engagement is key to turning a protest into a social movement and in prolonging its lifespan. The study [...] analyzed Twitter activity related to the 2011 Occupy movement and the 2013 Gezi Park protests. It found that those who were not directly involved in the live protests, but who retweeted just once, created virtual content “at levels that are comparable to core participants.”

Read more...
Linkedin Revue

Want to receive more content like this in your inbox?