Blank’s Rule – To predict the future 1/3 of you need to be crazy

steveblank.com

In a rapidly changing world those who copy the past have doomed their future. When companies or agencies search for disruptive and innovative strategies they often assemble a panel of experts to advise them. Ironically the panel is often made up of people whose ideas about innovation were relevant in the past. But unintentionally, by gathering the innovators from the past, the past is what’s being asked for – while it’s the future that’s needed.

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