The Psychology of Design · An A List Apart Article

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As designers, we can leverage psychology to build more intuitive, human-centered products and experiences. Instead of forcing users to conform to the design of a product or experience, we can use some key principles from psychology as a guide for designing how people actually are. 

But knowing where to start can be a challenge. Which principles from psychology are useful? What are some examples of these principles at work? In this article, I’ll cover the basics, and discuss the ethical implications of using psychology in design.

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