The Indian iPhone

Ruchika Chitravanshi & Gulveen Aulakh reporting on the possibility of Apple starting to manufacture the iPhone SE (the cheaper, smaller iPhone) in India:

“While the immediate advantage would be the tax benefit of 10-12% if it is manufactured (here) compared with imports, it will also give Apple an edge in India, which is the fastest-growing large market, as opposed to slow growth in China,” said Navkendar Singh, senior research manager, client devices, at IDC India.

Seems like a no-brainer move for Apple. The iPhone has proven time and time again to be too expensive in India (even the cheaper "SE" and "C" varieties) and the additional 10-12% tax noted above certainly hasn't helped. I wouldn't expect Apple to go full-on discount mode and match competitors in price, but I do think they'll try to get a lot closer, while still being at the top of the price range. A billion-plus users are up for grabs...


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