A Future of Trusted Advisors: Loyalty to the customer, not customer loyalty - Techonomy

techonomy.com

Similar to a wealth advisor or wellness coach/personal trainer, the trusted advisor role presents a huge growth opportunity for businesses. These advisors proactively make recommendations aligned with its customers’ best interests, to create real value for the customer. The biggest challenge for companies trying to employ and market the services of such trusted advisors? Becoming trusted.

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