Why venture-backed companies struggle with content marketing 😖


SaaS businesses that are venture-backed from the beginning typically struggle with content marketing. Content is a growth engine that takes years to mature. But venture-backed SaaS companies don’t have that kind of time—and this isn’t a problem that can be overcome by big budgets. Slack has raised more than $1 billion dollars and it still took them 3.5 years at two blog posts per week for backlink growth to take off.


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