Conservative publishers hit hardest by Facebook News Feed change

The Outline analyzes BuzzSumo data for 20 publishers and finds that conservative outlets are doing worse after the recent algorithm change:

According to The Outline’s analysis of Facebook engagement data obtained from research tool BuzzSumo, conservative and right-wing publishers (such as Breitbart, Fox News, and Gateway Pundit) were hit the hardest in the weeks following the announcement, with Facebook engagement totals for February dropping as much as 55 percent for some, while the engagement numbers of most predominantly liberal publishers remained unaffected.
Both liberal and conservative publishers of clickbait and highly polarizing content also experienced a significant drop in engagement following Facebook’s News Feed de-prioritization announcement.


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