Casper to open 200 stores across the US, as Mattress Firm struggles

As Mattress Firm reportedly mulls filing for bankruptcy in order to get out of leases and shutter stores, online start-up Casper is planning to open 200 locations within the next three years across the U.S.
Casper's growth comes as a wave of e-commerce brands such as Bonobos, Warby Parker and Untuckit are bulking up their store fleets, where it's cheaper to acquire customers, on average, than online. For a company like Casper, stores also provide shoppers the opportunity to touch and feel products — in this case mattresses and sheets — before they buy.


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