De opkomst van de journalist-influencer

www.niemanlab.org

Mark Stenberg, journalist bij Business Insider:

Reporting on not just Substack, but Patreon, Cameo, Twitch, and OnlyFans, I find myself struck more by the similarities than the distinctions between the entertainers, artists, digital professionals, influencers, and journalists who populate these platforms. Though we like to consider ourselves distinct by dent of our craft’s supposedly elevated calling, journalists are really just creators by a different name.
So, given that this seems to be the emerging reality, we need to begin to prepare accordingly. What will journalism look like when its most influential practitioners prefer to go it alone? Who loses when publications are forced to vie with lone writers for eyeballs? What happens when the media unbundles so thoroughly that everyone competes with everyone for everyone’s attention?

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