Impossible Foods’ rising empire of almost-meat

www.engadget.com

If you haven't had a chance to try an "Impossible Burger" yet, you are missing out! I've had a bunch of them and they are absolutely amazing and taste better than beef in my opinion!

"It's made of fucking beef right here, you see that?" one customer told the camera -- expletive bleeped out -- peeling back his sandwich to reveal the monochrome disc beneath. "That's impossible. It tasted just like a Whopper should taste," said another. Cue close-ups of flames, blackened grills and fat-spitting patties. The minute-long video announced Impossible's biggest partnership yet: a Burger King Whopper made of plant-based meat that sells for $1 more than a regular one. The deal is a stamp of approval from fast food royalty that will eventually insert Impossible's vegan patty right into mainstream America's daily dietary choices.

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