Overplanned Analytics Initiatives Are Doomed to Fail

blog.modeanalytics.com

Benn Stancil, Co-Founder of Mode Analytics, talks to a lot of companies who are kicking off analytics initiatives.

From all the conversations we’ve had, one signal has emerged as the clearest indicator of likely success: The analytics team is agile, and they constantly deliver incremental progress.

In this post, he talks about why companies should be structuring their analytics efforts to be agile. I couldn't agree with this post more, and this reasoning heavily informs both our product and our consulting strategies at Fishtown Analytics.

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