Uitgevers verrast door advertenties die worden geblokkeerd door Google Chrome

digiday.com

Google Chrome blokkeert sinds deze week advertenties die veel bandbreedte of rekenkracht vragen. Ook al was dit ruim op tijd aangekondigd, niet iedereen was op de hoogte...

Four senior programmatic managers and executives at global publishers contacted for this story said they hadn’t heard about the new Chrome filter — or hadn’t received information about it from their Google reps about it since the Chrome announced the rollout was coming in May. Two of those executives, plus other industry observers, said there were still unanswered questions about the potential impact and other technical aspects of the update. Meanwhile, two other publishing executives at separate companies said they were aware of the developments.

Volgens Google wordt slechts 0,3 procent van het totale online advertentie-aanbod zoals dat er in mei uitzag geblokkeerd door de maatregel.

Lees meer...
Linkedin

Wil je meer soortgelijke content ontvangen?