England Women prove to be big social media hit during lockdown

www.theguardian.com

This is what we all want isn't it? Mainstream coverage of positive social media use. Even better, as this one talks about 'positive engagement' as a metric rather than defaulting to follower numbers.

There's another good lesson here: if you've got a case study, a positive story, something that's happening on social that you think is newsworthy (or even if it isn't), speak to a journalist (👋). In this case, Suzanne Wrack covers women's football rather than having a specific tech or digital beat. With the lack of live football and day to day standard coverage, there might never be a better opportunity to draw some bigger attention to what you're doing.

I'll take my cynical marketing hat off now.

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