Amazon is opening its first physical bookstore

www.theverge.com

"Amazon has opened a store in Seattle called Amazon Books. Not only is it one of Amazon's first physical locations, but it's also Amazon's first physical bookstore. Amazon says that it won't entirely be doing things like a traditional store, however; it'll be relying on Amazon.com data — including customer ratings, sales totals, and Goodread's popularity — to decide which books to stock. Curators will have some say, too. In addition to selling books, Amazon is also going to be putting its devices on display. Visitors will be able to try Kindles, the Echo, the Fire TV, and Fire Tablets."

Somehow this feels like the end of an era. For 25 years retailers had to figure out what to do, and whether the future would be online or offline. Now it's beyond clear that the future is both, that everyone needs to exist on both sides of that fence. The future has arrived. From now on it will just be about applying that same recipe. The strategic challenge has ended, the execution challenge is just starting.

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