What investors look for before putting money into a startup đź’¸


If you’ve ever pitched your startup to investors, you know how hard it is (and if not, you soon will). Investors are looking for unicorns — companies they believe will become profitable and sustainable in the long-term. Most VC pitches fail. This happens because investors aren’t just investing in ideas. They’re investing in the person (or people) behind that great idea. To increase your funding chances, it helps to get inside the minds of your potential investors. This post by Larry Kim will help you do just that.


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