The Use of Rewards & Recognition In Driving Engagement | Research | The Incentive Research Foundation

Each year in the United States, organizations spend tens of billions of dollars on cash and non-cash rewards for consumer, distribution partner, sales, and employee incentive programs – including merchandise, gift cards, group and individual travel programs, time off, cash and other incentives.1 Nonetheless, most companies rely on instinct or assumptions when choosing rewards. Few organizations invest time in understanding which rewards should be used for which people to encourage what outcomes. Fortunately, a growing body of research provides an increasingly clear basis for determining when to use which types of incentives.


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