The Scientists Who Shape What and How We Eat

"Behind every quick-and-easy weight-loss tip you read in a magazine is a scientific study aimed at figuring out the psychology of our dining habits. And odds are, the bulk of those studies were conducted by a behaviorist named Brian Wansink. But in an industry that helps churn out convenient solutions to serious food issues, it’s fair to wonder how quickly shortcuts can lead to dead ends."


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