Teens and Vaping: “Smoking Is Gross. Juuling Is Really What’s Up.”


More than half of today’s 1 billion tobacco smokers will die because of their habit. The founders of Juul Labs promise to save millions of lives every year, calling their business a “cigarette-killing company.” The problem is that Juuling has become incredibly popular among teenagers who otherwise would shun smoking. Jia Tolentino (#73, #133) explains vaping’s allure among young people as an ironic response in a chaotic, deeply uncertain time. (Even reading this article may unsettle you.) (30 min)


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