Breaker's new brand

medium.com

- It's rare to get an insight into how a brand is being built, in real-time. Especially interesting when it's visual branding for a product to consume audio. This is a Medium Post written by @jw, who did the new branding for the audio app breaker.
- Interesting audience breakdown for podcast listeners: Commuters, Cord-Cutters, Self-Improvers, & Athletes
- Ironically, the image to your right is not the logo they chose, but it *is* the only one I can seem to pull in through Medium

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