Young subscribers flock to old media

www.politico.com

Some good subs numbers here for some of the older giants in this piece from Politico. The New Yorker has seen a 106% increase in signups from millennials, and The Atlantic is seeing a 130% growth.

The oddest thing though, from Dwayne Sheppard of Conde Nast:

“Millennials are choosing print overwhelmingly, or digital and print,” he said. “It’s a physical manifestation of the relationship. You’re on the subway or you’re in the airport and you’re carrying your New Yorker, that’s another signal of what you care about and what you choose to read.”

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