Don't Tell. Persuade. Here's How... (CRO (Conversion Rate Optimization))

A recent client situation reminded of the following scene from the movie The Last King of Scotland . Shortly after assuming power in Uganda in 1971, Idi Amin ...

..and with that opener, I was hooked. Good job it turned out to be excellent post with practical techniques on how to be more persuasive to your client (customer, hiring manager, boss, collaborator, homicidal dictator...). Must read.



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